Ethereum-based 'CryptoKitties' Believes Asian Gamers are the 'Killer App'

"CryptoKitties," an Ethereum-based collectible game, believes the answer to the ultimate "Killer app" lies in the Far East, according to TechCrunch.

Famous for both creating a blockchain application and jamming the Ethereum network in December 2017, the team behind "CryptoKitties" has ample experience in the blockchain market to validate their strategic decisions, with the latest one being an Asian expansion.

The company has begun infiltrating the Japanese, Korean and Chinese gaming markets as it hopes to capture the attention, and ETH, of game-obsessed Asians.

The reasons are clear: Asian markets are substantially better developed than their U.S. or European counterparts, regulations surrounding cryptocurrencies are better structured and developed, and the sheer number of gamers in Asia eclipse other continents.

The Chinese market is arguably the most developed for blockchain and, barring cryptocurrencies, related applications.

"CryptoKitties" is facing competition in the Chinese market; internet giant Xiaomi, which recently launched an IPO on the Hong Kong Stock Exchange, launched a collectible bunny game, called "CryptoBunny," last year.

Giang and his team realized a fundamental difference in their strategy before entering the Asian market-it is vastly different than other markets and driven by the unordinary.

Citing Uber's debacle in China, Giang noted that the market had to be penetrated with local partnerships, be available in Mandarin or Cantonese and target the market with Chinese culture in mind.

Giang achieved the support of local communities and utilized a traditionally-driven, community-first approach to winning the hearts of Asian gamers.

A portion of that money has been allocated for Asian expansion, with the rest allotted to manage American and Russian gamers.