Sephora Shoppers Are Getting Their First Bitcoin Using Crypto Startup Lolli

The bitcoin rewards startup says it won over the beauty chain with data: specifically, 30 percent of the app's thousands of users are women.

"One of the biggest ones that just joined us is Sephora, which adds an entire suite of retailers in the beauty category."

Despite the broader bear market, or perhaps because of it, this lean 6-person startup is actually gaining traction while other crypto startups face layoffs.

Now, Ngo said, she wants to learn more about investing as she acquires more bitcoin.

"I had been kind of interested for a couple of years now," Ngo told CoinDesk, adding that other ways of acquiring bitcoin felt "Complicated" and time-consuming.

The head of Sephora's Innovation Lab is a bitcoin veteran and co-founder of the SF Crypto Devs Meetup, Nelly Mensah.

"People were requesting Sephora," Adelman said.

"Beauty has been surprisingly big. Men and women have been buying beauty products. Ulta has been an incredible retailer for us."

"Having places for them to earn bitcoin, and not just investing or mining but also shopping, has opened up a whole new audience."

Adelman said one user earned nearly $132 worth of bitcoin through a single travel purchase worth $4,400.