Google to Partially Lift Cryptocurrency Ad Ban Starting In October

On Sept. 25, Google announced it would be updating its financial products and services policy to allow advertisements from regulated cryptocurrency exchanges from the United States and Japan starting in October.

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XRPcryptowolf September 25, 2018.Specifically, Google said in the update that it would allow regulated cryptocurrency exchanges to purchase ads on its platform once the new policy is effective next month.

As most cryptocurrency exchanges remain unregulated, the average consumer has been slow to invest in anything crypto-related.

According to CNBC, security worries led platforms like Facebook, Twitter, and Snapchat as well as Google to ban crypto-related ads.

Google will update its financial products and services page once more once the policy becomes active.

Companies like Bakkt appear ready and waiting to fill the need for more closely regulated cryptocurrency exchanges, and the company announced this month how it plans to tackle the problem of regulating what has been for so long an unregulated space in a blog post entitled "What Bakkt Aims to Solve as a First Step.".

Bakkt aims to create a global, regulated cryptocurrency ecosystem using the existing financial framework people currently trade futures on.

Tech giants like Google and Facebook loosening the reigns only for regulated exchanges could move things closer to Bakkt's goal of a regulated market.