Blythe Masters Looks Beyond Finance for Next Wave of Blockchain Growth

To hear Blythe Masters tell it, the time has come for Digital Asset to spread its wings and fly.

Now, having earned the rare distinction of a bona fide production customer, Masters' startup wants to foster an ecosystem around its Digital Asset Modeling Language, which is about to become available with a software development kit via Google Cloud.

Masters was careful to qualify this, acknowledging the fatigue felt in many corners following the blockchain hype of a few years ago.

Where Masters and Shaul Kfir, DA's CTO, gave a talk on DLT partnerships at the Google Cloud Next conference.

The primary aim of the Google Cloud partnership is to make it easier for developers to deploy DA's tech, which Masters describes as "a mission to unleash web-paced innovation across multiple industries."

This means abstracting away the underlying complexity of the cryptography, the data architecture, the blockchain or DLT state engine, said Masters.

Adding to the symbiosis, Google Cloud has joined DA's developer program private beta, giving Google Cloud developers access to DAML. ".

The DLT space has garnered extraordinary enthusiasm and Google's developers and its customers are no less curious and motivated in this space than any others," said Masters.

It's now clear Google is getting serious about blockchain following candid comments last month from co-founder Sergey Brin.

Google would not comment on the partnership or DLT generally, but an insider close to the DA-Google Cloud partnership confirmed to CoinDesk, "All of Google has access to the DAML SDK, and this includes Alphabet," Google's holding company, which has portfolio companies in a wide range of industries.