Bitcoin investing interest up 19% compared to 2019, Grayscale report says

Grayscale's poll found that the majority of people they spoke with were interested in Bitcoin.

Crypto investing firm Grayscale recently released its 2020 Bitcoin Investor Study.

Grayscale found the majority of the surveyed people were keen on buying Bitcoin.

"In 2020, more than half of survey respondents expressed interest in Bitcoin investment products," Grayscale wrote in its October 2020 report.

The numbers in Grayscale's report come from data compiled by research company 8 Acre Perspective.

Grayscale's 2019 report used data from 1,100 Americans, polled in March and April 2019 under the same monetary and age parameters.

"Among those who reported investing in Bitcoin, 83% have made investments within the last year, indicating that digital currencies are an increasingly attractive component of modern investment portfolios," Grayscale's 2020 report detailed.

The report's findings show Bitcoin's popularity has increased in the U.S. "Based on this year's survey, the market of potential Bitcoin investors is 32 million strong - compared to 21 million investors just one year ago," the report explained.

The report also noted that parties interested in BTC were similar to mainstream market participants, although those keen on Bitcoin purchases run about seven years younger, on average.

The report pointed out a correlation between interest in Bitcoin and the COVID-19 pandemic.