AR Platform To Woo Shoppers To Blockchain By Paying Them To Watch Ads

A start-up Blockchain company is using augmented reality to deliver services that the public "Need and use in their daily lives" - bringing together social networking and shopping on one intuitive cryptocurrency platform.

The company is being led by David Ham, the former head of Blockchain global business development at Samsung SDS.Through its ecosystem, markers can be assigned to products, brands and images both in the real world and online.

Scanetchain wants its AR tech to help shopping in brick-and-mortar stores become quicker and more convenient.

"All you need is your smartphone"According to Scanetchain's white paper, its platform gives retailers and businesses an opportunity to connect with the public which traditional forms of advertising - such as TV spots, radio jingles and physical billboards - cannot provide.

As well as logos and products, the company says AR markers can be attached to signs, posters, leaflets, magazines, shopping bags, business cards, menus and packages.

This is because they would be able to notarize all of the distinctive attributes about their products on the Blockchain, and shoppers would be able to verify history and authenticity before making a purchase.

The company argues that one of the biggest issues that has been holding AR platforms back is the amount of content that often needs to be downloaded to a person's smartphone - occasionally resulting in eye-watering data fees and the loss of precious storage space.

Scanetchain claims its platform solves this problem by providing content through a cloud-based system that's akin to data streaming - making its service "Fast and light."

No knowledge of Blockchain neededScanetchain says its system enables the public to benefit from Blockchain technology without having an in-depth knowledge of how it works.

The platform's cryptocurrency is known as SWC, and the company says all users who hold the token will have a stake in Scanetchain that enables them to vote on "Critical operational issues."