Interest in Grayscale Crypto Products Not Easing Up, Not Just BTC Now

Grayscale Investments, the largest digital asset management firm in the world, has been showing exponential increases in investment to its cryptocurrency products.

According to the latest documentation, the number of shares Grayscale issued between the first and second quarters of 2020 increased by 90%.Considering that in its Q2 update, the firm revealed it had gathered around $900 million throughout the entire quarter, the interest in Grayscale's products seems to be growing at an exponential rate.

In total, the firm received $1.4 billion in the first half of 2020.The levels of investment in the Grayscale funds are also exceeding those of late 2017, despite the Bitcoin price not being nearly as high.

Demand not just for BitcoinWhile Bitcoin is by far the most popular product in the Grayscale family of investment products, other assets have also grown significantly, with Ether being the second-biggest gainer.

Grayscale has also recently filed a Registration Statement on Form 10 with the United States Securities and Exchange Commission for the Grayscale Ethereum Trust, designating it a SEC reporting company if validated.

Grayscale investors have also shown interest in diversifying into several cryptocurrencies by investing in the firm's Grayscale Digital Large Cap Fund.

"In the first half of 2020, Grayscale saw $1.4B in capital invested into the private placements of its family of products. Demand for alt-coins on the rise Demand for products ex-Grayscale Bitcoin Trust is up 35% Q-over-Q and 81% of returning institutional investors in 2Q20 have now allocated to multiple products."

Shares of Bitcoin Cash and Litecoin are the fifth and sixth public offerings from Grayscale and have recently received permission from the U.S. Financial Industry Regulatory Authority to make both funds available for public OTC trading.

It's also worth noting that Grayscale shares are traded at a premium that fluctuates, and in July, it reportedly decreased to 10%. According to crypto technology company Amun AG, investors have bought Grayscale Bitcoin Trust shares over the last year at a market price 22% above its net asset value on average.

Not only is Grayscale promoting crypto education to financial advisors, it is also trying to bring crypto awareness to the masses, having recently debuted an advertising campaign on CNBC, MSNBC, FOX and FOX Business in order to "Brrring crypto to the masses." The 30-second video ad received heavy criticism from some in the Bitcoin community for not mentioning Bitcoin and focusing too much on the history of money rather than digital assets.